Runway energy.
Everyday hair.

A runway look is a starting point, not a set of instructions. What catches our eye is the detail you could make your own: a different parting, a softer finish or the confidence to leave a little natural movement in the hair.

Wella’s October report from the spring/summer 2027 shows highlights personal texture at Ulla Johnson, undone movement at Aje, glossy lengths, low knots and romantic braiding. These are upcoming-season ideas, rather than a claim about what everyone is wearing today.

Our pick: work with your texture.

We’re drawn to the idea of a finish that belongs to the person wearing it. The useful question isn’t “How do I copy that model?” It’s “What is it about this look that I like?” It might be the loose shape, the way the fringe falls or the feeling of softness.

Bring that detail into your next appointment. We can talk about how your cut and styling routine could support it, including how much time you actually want to spend getting ready.

A little runway inspiration.
A lot of your own personality.

Make it work beyond the photograph.

For a summer event, a low knot or a touch of braided detail could be the starting point for a styling conversation. For every day, you might simply want a finish that feels less set and more touchable.

Our approach is to discuss the occasion, your hair and the result you want before choosing the styling steps. A beautiful inspiration image should make the conversation easier, not make you feel you need different hair.

The OLETTE take.

Keep the part of the trend that excites you. Leave the rest. Whether that means something sleek or something with a little more movement, the goal is a look you enjoy wearing once you leave the chair.

Words and local perspective: OLETTE. Source: Wella Professionals’ Fashion Week SS27 report. Source images retain their original credits; they do not depict work completed by OLETTE.